Local Search Marketing Professionals

Business Development Alternatives is a local search marketing firm that helps business owners get found on the internet.  How?  By combining  internet marketing strategies with real world business expertise, we offer some of the most comprehensive small business consulting services available in the mid Maryland area and beyond.  We know what works today – and what doesn’t – and can provide the technical interface to knit it all together.

How can we help your business?  The internet is a big place with millions of new users going online every day.  Most people use the internet to look for information or solve a problem and “old school” marketing tactics are now extinct.

Over 80% of computer owners research a business online before making a buying decision.  30% of all search queries contain a city, state or zip code.  Local search done right helps put you in front of shoppers right in your neighborhood who are actively looking to make a purchase right now.  If your business caters mostly to local customers doesn’t it make sense to market to your services locally?  Instead of competing with a global market, we help narrow the competition down to those businesses who are smart enough to tap into local search.

Your customers EXPECT you to be online.  A website that speaks directly to your target market, coupled with a strategic marketing plan, will attract more customers and sales for you!

Cost Effective Marketing

The internet has made it possible for every business owner to compete.  You’re in business to make money, not spend it all just to get your marketing message out there.  With print advertising you have only one shot to get it right.  Once your ad goes to print you’d better pray you’ve gotten your message across or that’s money down the drain.

Consumers have short attention spans and studies show that we need as many as 7 advertising exposures before taking action.  An effective internet marketing strategy helps you grab the attention of people who are ready to buy, and follow up automatically with those who don’t, can be a very cost effective solution that frees you up to run your business.

Contact us today to discuss your current marketing activities and to find out how we can help improve your bottom line.